- Contact：Mr. Song
- Phone：0086-13705113637
- Tell：0086-0515-88809180
- Fax：0086-0515-88809181
- E-mail：jsjckt@126.com
- Address：No. 18, Rongguang Road, National High-tech Park, Yancheng City, Jiangsu Province
Adjustment and detonation of air-conditioning products
In the past two years, various new products on the air-conditioning market have experienced a round of "high-opening and low-moving" patterns. To put it simply, a round of high-end transformation, like a gust of wind, and like a rain, soon disappeared; a round of high-quality low-priced products, a large number of products under the banner of high cost performance, won the attention of a group of users .
In the context of diversified consumption, products are not just simple technical iterations and functional innovations, but a step forward to life scenes. It is to provide good products that they really need according to the needs of users of different levels, different needs, and different income groups, not just low prices. The test is not technological innovation, but the grasp of comprehensive strength.
Therefore, how to empower the iteration and innovation of air-conditioning products through scenarioization, whether it is stimulating stock replacement or stimulating new demand, tests the business wisdom of many home appliance companies.
Brand layering and positioning
The hierarchical and differentiated management of all categories and multiple brands is the current standardized operation of many air-conditioning manufacturers. Mainly to face the continuous differentiation of mainstream consumer groups in recent years, the representative of which is that the circle of interest is becoming more professional and more subdivided.
If we say that the full-category layout is to meet the complete and integrated needs of many consumers at present, and to enjoy a more convenient and efficient life experience. The subdivision of so many brands is to look for the needs of users at different levels, different ages, different economic incomes, and different lives.
On the surface, the subdivision and professional layout of this category and brand is very three-dimensional and diversified; however, in the actual operation process, how to find target users and how to achieve precise product promotion and marketing. These challenges directly determine the implementation capabilities of many air-conditioning manufacturers in 2021.
Jiangsu Jincheng Air Conditioning Engineering Co., Ltd. focuses on:
Industrial air conditioners, chemical fiber industrial air conditioners, chemical fiber industrial refrigeration, textile industrial air conditioners, dust-free workshop refrigeration, ventilation ducts, cooling towers, refrigerators and other air conditioning units and accessories.
Jincheng can bring you high-quality industrial air-conditioning products and satisfying services.
If you want to know more product information, please contact: Mr. Song 13705113637 Website: http://xjdgzfs.cn/
