- Contact：Mr. Song
- Phone：0086-13705113637
- Tell：0086-0515-88809180
- Fax：0086-0515-88809181
- E-mail：jsjckt@126.com
- Address：No. 18, Rongguang Road, National High-tech Park, Yancheng City, Jiangsu Province
In the past year, there have been many unexpected changes in the domestic market. In addition to the COVID-19 epidemic, floods in East China, Central China and Southwest China have also affected the air-conditioning industry this year, and the North China market is not ideal. So far, there has not been a continuous high temperature climate suitable for the production and sales of air-conditioning products. In addition to the unsatisfactory overall demand, there are some endogenous variables that will put pressure on the manufacturers living in it, forcing them to survive and develop in the short term. High cost, high inventory and low price are the three mountains facing all air-conditioning manufacturers.
1. Cost pressure has risen sharply, and it is difficult to alleviate in the short term
Recently, the price of copper has climbed to around 55,000 yuan per ton. Compared with the low point six months ago, prices have risen by more than 30%. Not only copper, but also steel prices have maintained a trend of high growth, which also puts the upstream supply under huge cost pressures.
The spread of the new crown epidemic overseas has had a serious negative impact on the production of basic raw materials such as copper, steel, etc., especially in the production areas of copper and iron ore such as Brazil, Australia, etc., due to the difficulty of returning workers to work Due to the influence of a series of factors such as international logistics, the large-scale output of copper and steel cannot keep up with the release of demand in a short period of time. The supply price of these materials will inevitably rise, thereby pushing up the manufacturing cost of air-conditioning products.
On July 1, the new energy efficiency standard for air conditioners, known as "the most stringent in history", was implemented. Industry insiders believe that for the entire air-conditioning industry, the implementation of the new regulations also means the beginning of a new ecological adjustment of the industry. The implementation of the new energy efficiency standards will increase the costs of small and medium-sized brands in terms of technology research and development, production research and development. The problems of shoddy and false energy efficiency standards will be reduced accordingly, and the industry may usher in a new round of reshuffle. , The Matthew effect will be more obvious.
At the same time, many expenses related to business operations, including packaging, logistics and distribution, are almost all increasing. Materials directly related to the manufacturing cost of air-conditioning products, such as copper and steel, will not see signs of decline in the short term, and air-conditioning companies will continue to be under pressure for a long time.
2. The increase in inventory is almost a foregone conclusion, and the pressure is passing
The sudden emergence of the new crown epidemic disrupted the development trajectory of the industry and the market layout of enterprises. Under the stimulation of short-term goals, many enterprises had to use more aggressive strategies to obtain more channel resources and market space, especially in May. . There has been a wave of recovery and rapid growth in the domestic market, which has directly led to a surge in enterprise shipments. In June, production and sales in the domestic market were also booming. Some compressor companies revealed to the author that they had been producing at full capacity in the past two months, which was difficult to satisfy.
The unexpectedly high growth rate made the entire industry almost optimistic about the later development, but the terminal demand and the trend of the construction machinery market could not fully digest the increase in the scale of shipments, and the inventory in the domestic market increased again in May and June.
In fact, since the end of June, domestic sales have shown signs of cooling. After entering July, the weather conditions in North China were not ideal, with long-term rainfall and even floods in East China, Central China, and Southwest China. With the exception of South China, the domestic market rapidly cooled.
In the process of product conversion to new energy efficiency standards, high inventory is not conducive to the overall transformation of product models. The digestion of these inventory products will also affect the changes in the domestic market price system; of course, a considerable part of the inventory is products that meet the new energy efficiency standards.
3. Low-price competition is expected to reverse, and domestic sales are at a loss
In the air-conditioning industry, price wars are nothing new. However, in the 2020 refrigeration year, compared with any previous price war event, the biggest difference is that this year Negre has unprecedented enthusiasm for price competition. With the gradual transmission of this strategy to subsequent brands, the air-conditioning market The average price system showed a sharp decline year-on-year.
If it is not a last resort, no company is willing to fall into the quagmire of low-price competition, especially after the increase in manufacturing costs; the author has further learned that in 2020, the entire air-conditioning industry will be able to achieve profitability in the domestic market.
However, fortunately, this year's export market is relatively good, which also eased the pressure of survival and development of complete machine companies in the domestic market to a certain extent. From a natural year perspective, there may still be short-term opportunities in the domestic market. After all, the market entered and fell late this year, and the down period lasted for more than 40 days. With the improvement of climatic conditions in key markets such as East China and North China, a blowout market is unlikely to emerge. This is the charm of the air-conditioning market. Of course, this short-term phenomenon is difficult to reverse the long-term evolution of stock and industry efficiency.
Jiangsu Jincheng Air Conditioning Engineering Co., Ltd. focuses on:
Industrial air conditioners, chemical fiber industrial air conditioners, chemical fiber industrial refrigeration, textile industrial air conditioners, dust-free workshop refrigeration, ventilation pipes, cooling towers, refrigerators and other air conditioning units and accessories.
Jincheng can bring you high-quality industrial air-conditioning products and satisfactory services to you.
If you want to know more product information, please contact: Mr. Song 13705113637 Website: http://xjdgzfs.cn/
